Blunder is now available on Audible.com. To listen to a sample or purchase a copy, click here.

O, The Oprah Winfrey Magazine, calls Blunder:
"Engaging," "witty," and "cogent." "Beyond shining a light on our propensity to apply an old solution to a new situation, Shore's goal is to teach the basis of good judgment." To read the full review, click here.

Blunder featured in Newsweek. "With a historian's approach, Shore takes the adage about learning from past mistakes and turns it on its head, arguing that Thomas Edison, George Orwell and George W. Bush screwed up for the same reasons you do. .... Self-help for history buffs." To read more, click here.

Blunder featured in Business Week. To see more, click here.

If George W. Bush had read Blunder, perhaps we would not be in our current deep predicament. But then, it perhaps required this mess to inspire Zachary Shore to produce his masterful account of how, in war, plain politics and business, people trap themselves into stupendously wrongheaded decisions, leading them to disaster. Blunder is highly recommended reading as we pick ourselves up, dust ourselves off, and try not to commit the same blunders again.

--Steve LeVine, Chief Foreign Affairs Writer, Business Week

Zachary Shore recently featured on NPR

-- It's Your World, Thurs, Mar 19, 2009 - Breeding Bin Ladens (mp3 download)
-- Forum, with Michael Krasny, Fri, Jan 23, 2009 -- 10:00 AM - How We Decide (mp3 download)
-- Tech Nation, with Dr. Moira Gunn, Tues, Jan 20, 2009 - Blunder, Why Smart People Make Bad Decisions (mp3 download)
-- Interview with Celeste Quinn of "Afternoon Magazine", WILL (NPR Affiliate)

More Praise for Blunder

"Blunder is a book that will make you think about how you think. With the deft touch of a master storyteller, Zachary Shore ranges across the centuries and around the world in this eye-opening account of how our minds so often fall into cognition traps. Think Malcolm Gladwell meets David McCullough. NOT reading this book would be a blunder of historic proportions."

--Eric Weiner, author The Geography of Bliss

"Blunder is a shrewd, smart book, full of entertaining stories and wise insights. Drawing his examples from history, literature, and current events, Zachary Shore shows how smart, well-meaning people are often trapped into making the wrong decisions. Every policy-maker should have a copy of Blunder near at hand."

--James Sheehan, author Where Have All the Soldiers Gone?

"Though most of us often make irrational choices, Zachary Shore shows that history can teach us much about our judgment. Blunder is a clever, engaging, and thought-provoking book that can help us better understand irrationality and wisdom."

--Dan Ariely, author Predictably Irrational

"This eminently readable book blends examples derived from psychology, historical cases, business experiences, and teaches the reader the most useful of all lessons: the need for 'mental flexibility, the willingness to question the majority view, the rejection of reductionism, and the development of empathy and imagination,' the need to avoid 'the mindless adherence to any given theory of human nature' and all 'cognition traps that prevent us from seeing specificity.' Academic students of politics and, above all, military and civilian decision makers will not come across a more thought-provoking and wise work."

--- Stanley Hoffmann, Harvard University

To read more about Blunder, click here.

Blunder will soon be published in Chinese, Korean, Romanian, and Turkish.

ZACHARY SHORE is Associate Professor of National Security Affairs at the Naval Postgraduate School, and a Senior Fellow at the Institute of European Studies, University of California, Berkeley. Before moving to California, Shore earned his doctorate in modern history from St. Antony's College, Oxford, performed postdoctoral research at Harvard, and served on the Policy Planning Staff at the U.S. Department of State.

To learn more, read his biography here, or if you would like to contact Zachary Shore, please click here.